United Policyholders

About Us

United Policyholders (UP) is a non-profit 501(c)(3) whose mission is to be a trustworthy and useful information resource and a respected voice for consumers of all types of insurance in all 50 states. We don't take money from insurance companies. We give you the straight scoop. Guide you on buying insurance and navigating claims. Fight for your rights.

UP was co-founded in 1991 by Amy Bach, a consumer advocate and attorney, and Ina Delong, a 22 year insurance professional. The spark for UP was an urban area wildfire that destroyed 3,000 homes in Northern California. In the aftermath of the disaster, the residents struggled with serious and unexpected gaps in their insurance coverage and a claim process that was often adversarial. UP was formed to help level the playing field between insurers and insureds. Donations, foundation grants and volunteer labor support the organization’s work.
Our work is divided into three programs:

Roadmap to Recovery™ provides tools and resources for solving insurance problems after an accident, loss, illness or other adverse event.
Roadmap to Preparedness promotes disaster preparedness and insurance literacy through outreach and education in partnership with civic, faith based, business and other non-profit associations.
Advocacy and Action advances pro-consumer laws and public policy related to insurance matters.